What is Brand Activation?
It's about engaging consumers at an emotional level and driving them to take action.
Brand Activation a relatively new "term" in the industry, there is much debate around the exact definition of Brand Activation. It's pretty simple really; it's all about bringing the spirit of brands to life. The objective of Brand Activation is to make brands active in their markets, building their reputations along with results. Most fundamentally, brand activation contributes in creating trust between the customer, the society and the brand (i.e. company). And trust is one of the key factors to create loyalty between consumers and brands.
"Brand Activation a natural step in the evolution of the Brands"
Brand Activation, is the Marketing/Brand activity that enables the consumers to live the life in the Brand Way.
Every brand has a core identity and extended identity. the brand also stands for proposition. You take the brand identity and the proposition and blending those two you develop a brand activity/program in which the consumers get to live their life in the way the brand promises life to be.