Viral marketing is a strategy by which a marketer creates a campaign focused around the goal of causing viewers of that promotion to spontaneously spread it by sending it to friends.
Email was the original viral marketing
strategy because the media encourages forwarding messages to more people. These
days viral video campaigns are one of the most common types and have driven
sites like Youtube from obscurity into billion dollar businesses.
The first step for Green Turtle in creating a viral promotion is to define a viral marketing strategy. Who is your target audience, what are your business goals and what is the media you will employ to reach these people and goals?