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Green Turtle | South Africa | Viral Marketing

Viral Marketing

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Viral marketing is a strategy by which a marketer creates a campaign focused around the goal of causing viewers of that promotion to spontaneously spread it by sending it to friends.

Email was the original viral marketing strategy because the media encourages forwarding messages to more people. These days viral video campaigns are one of the most common types and have driven sites like Youtube from obscurity into billion dollar businesses. 

The first step for Green Turtle in creating a viral promotion is to define a viral marketing strategy. Who is your target audience, what are your business goals and what is the media you will employ to reach these people and goals?