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Wednesday, 11 Mar 2015 - 12:55 pm
Award-winning songstress Simphiwe Dana has this past week embarked on a ‘campaign of healing’ for herself and her fans to commemorate the release of the third single ‘Killjoy’ off her critically-acclaimed latest album Firebrand.
As
preparation for the music video for ‘Killjoy’,
Dana saw it fit to include her fans in the exciting creative exercise behind
the creation of this music video, and is doing this by calling her fans
and followers to share their ultimate #Killjoy experiences, which will
result in the most profound stories or funniest anecdotes being selected for
inclusion in the music video creative.
“The song Killjoy is about
heartbreak; the depression that comes with it and what happens after you have
blamed yourself for the inadequacies of your lover. The song is also about the
pain that comes with the realisation that it is not your fault and that you now
have to walk away,” explains Dana.
The
first phase of the campaign was launched concurrently on Facebook ad Twitter,
where Dana herself shared her own personal story of having been through what
she now terms a ‘relationtrick’.
“The campaign seeks to create a safe space for those
who have dealt with severe heartbreak.
It is a campaign to show solidarity and start the process of healing.
Oftentimes we feel all alone in our experiences, and we start to see fault in
ourselves…that maybe we are not good enough for love, until we realise many
others have been where we are and made it out” adds Dana.
Through
the tone and manner of the discussions, Dana has with the participants of the #Killjoy
campaign, a dominant theme that comes across is that of being able to laugh
about one’s #Killjoy experiences, and breaking the power-hold that heartbreak
often has on those who experience it.
“It has been great therapy, telling your story is like
throwing off a huge boulder that has been weighing you down, it also destroys
the power the experience has over you, and helps you see your experience
through other people's eyes’ says Dana.
Simphiwe
Dana – who is typically media-shy and protective over her private life, also
used this exercise to share her own personal story.
“Sharing my personal story was also very therapeutic,
it was like I had put a painful episode in my life inside a bubble and blew it
away!”
Additional to the #Killjoy
campaign, Dana is also in the process of planning a tour around South Africa,
as well as putting final touches to an upcoming celebration of her 10 years in
the music industry, details of which will be announced in due course.
Fans of her music prowess are
also in for a treat as the broadcast of her latest live performance is featured
on SkyroomLive on SABC 1, on Saturday 14 March 2015.
iTunes Album
Deezer Album
http://www.deezer.com/album/9130211
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@SimphiweDana
South Africa